Competitive milk powder market, strong competition for the 1965 Johnson & Johnson, the beauty of America feel threatened. In order to retain the brand position, Mead Johnson through interesting way of marketing in addition to retractable banner stand promotion, so that mothers continue to love with their own brand. They do what efforts?
Mead Johnson since the introduction of the America market in 1965, developed for infants, the sick and the elderly could not swallow milk copies drinks. But in the face of the rise of local brands and imported manufacturers to catch up, as well as raw materials continue to hike market conditions, Mead Johnson's market share is gradually being eroded.